Merdeka 118

Creating a placemaking strategy, nomenclature, naming, brand identity and a comprehensive suite of marketing and communication collaterals for this 400,000 m2 (4,300,000 sq ft) mega development.

Situated at the site of Malaysia’s historic founding, the architecture evokes the outstretched hand gesture of Tunku Abdul Rahman’s while chanting “Merdeka!”, as he proclaimed the independence of Malaya on 31 August 1957.

Anchored by the 678.9 m (2,227 ft) main tower and comprising of office, retail, residential, hospitality and cultural offerings, the scheme is revitalising the surrounding area, standing as a dramatic and inspiring presence on Kuala Lumpur’s skyline.